Thanasi
Sauber. Pünktlich. Persönlich. Identity and web for a paint and plaster outfit serving private clients and small commercial across the Schweizer Mittelland.
View live →A studio for what moves next
We build the future. Cool is a side effect.
Senior craft.
AI speed.
AI speed.
Kinetica is a small, senior studio in Olten/Zürich. We design brand identities, product interfaces and the systems that hold them together, for founders, SMEs and scale-ups across Switzerland. AI handles the volume. We handle the judgment. Less time. Lower cost. Work that still looks like a human made the calls.
↓ Scroll · Keep readingOlten/Zürich · EN · DE · IT
MADE TO MOVE
Agencies sell hours.
We sell outcomes.
Agencies vanish after launch.
We stay.
Freelancers cannot scale.
We can.
Design that moves before it speaks.
A logo, an interface, a launch page, every surface a brand owns moves through someone's screen before a single word lands. We design for that first half-second, then for everything after.
/ 01
Solution · Brand
Make us
look real.
You have a product and traction. The brand still reads like a side project. We build a full identity, a logo system, a brand guideline document, and a voice that holds up in a fundraising room or a sales meeting. Not a wordmark in isolation, a system you can hand to anyone.
/ 02
Solution · Product
Ship the
product.
The MVP works. The team is small. Design is the bottleneck. We come in as your senior product designer, ship the interface, define the patterns, and leave you with a component library that scales without us in the room. AI accelerates the work. Senior judgment decides what ships.
/ 03
Solution · System
Hold it
together.
Marketing made one deck. Sales made another. The website is from last year and nothing matches anymore. We build the design system that connects every surface, document it properly, and keep it alive so nothing drifts again. One source of truth, owned by you.
/ 04
Solution · Partnership
Stay with us.
You do not need a full-time designer, but you do need a design brain on call. We embed as your fractional design lead. Brand evolutions, new features, campaign assets, packaging, decks, a steady hand on visual direction as you grow. One retainer, one point of contact.
What we have shipped.
Live concepts, client work, civic tools, and the folios behind the studio
Olten Design System
Where Switzerland connects. A living brand system for a small Swiss city with a national role. Foundations, marks, components, and brand in use.
View live →Abfallkalender Trimbach
Search your street, find your zone, export your collection dates. A waste calendar utility built for the Gemeinde Trimbach.
View live →Schweizerisches Zündholzmuseum
A redesign concept for 150 years of Swiss matchstick industrial heritage, in the former Bally-Prior-Museum in Schönenwerd.
View live →Supernoize
Light, motion, signal. Consoles, Resolume, and code for clubs, festivals, and bands across the Swiss Mittelland.
View live →cuko.ch
Senior UX/UI and visual storytelling. The folio of Eraldo Cuko, the hand behind Kinetica.
View live →The new kind of studio.
/ Traditional agency
Slow.
Expensive.
Layered.
- Quarter-long timelines as standard
- Account managers between you and the work
- Juniors on the deliverables that matter
- Overhead priced into every invoice
- Gone the day after launch
/ Freelancer
Solo.
Limited.
Inconsistent.
- One person, one bottleneck
- Inconsistent across surfaces
- No system, no documentation
- Cannot cover brand, product, and strategy
- Hard to retain long-term
/ Kinetica
Senior.
Fast.
Continuous.
- Two-week sprints, not three-month projects
- Direct line to the senior on your brief
- AI handles volume, we handle judgment
- No agency overhead, transparent scope
- Retainer keeps the system alive
Move at your speed.
Four phases. Two weeks for most engagements. One point of contact. Every step calibrated to ship the right thing without the agency overhead.
01
/ Day 1
Listen.
Sharpen.
A 60-minute working session. We map the problem, the constraints, the audience, the success criteria.
02
/ Days 2-4
Explore
at scale.
AI generates fifty directions overnight. A senior curates the three that actually work. You see a real range, not a polished compromise.
03
/ Days 5-10
Refine.
Ship.
The chosen direction is built into a real system, in real files, in your real tools. Production quality, ready to hand off.
04
/ Ongoing
Stay.
Evolve.
The retainer keeps the system alive. New surfaces, new campaigns, new features. The brand evolves with you.
AI does the volume.
We do the judgment.
/ AI handles
Production
at scale.
- Fifty design directions overnight, not three over two weeks
- Asset variations, resizes, exports, format conversions
- First-draft copy, microcopy, translation EN/DE/IT
- Component scaffolding, tokens, documentation drafts
- Moodboard imagery, brand textures, mockup fills
/ We handle
Taste, strategy,
the call.
- Senior judgment on what actually solves the brief
- Positioning, naming, the decisions AI cannot make
- Real client relationships, not a chat interface
- Final craft polish, Swiss-market context
- Pushback when the brief is wrong
Everything that moves.
/ Brand
Identity systems
Logo, color, typography, voice. A full visual language as a system, not a wordmark in isolation.
/ Digital
Marketing sites
Framer or Webflow. Animated, CMS-ready, fast, SEO-ready out of the box.
/ Product
App & SaaS UX
Dashboards, onboarding, settings. The unglamorous bits done right.
/ AI
AI interfaces
Chat, agents, generative tools, human-in-the-loop reviews.
/ Strategy
Audience & positioning
Research, naming, voice. The judgment work AI cannot do alone.
/ Content
Social & video
Asset systems, templates, motion. High-volume at AI speed.
/ Editorial
Print & packaging
Decks, reports, signage, packaging, event and environmental design.
/ Partnership
Fractional lead
A senior on your team without the headcount. Async-first.
/ 06 — Ready when you are
Got a
brief?
Send the problem. One call. If we are the right studio, we say so. If we are not, we point you to who is. Either way, you leave sharper than you arrived.
Book a discovery callhello@kinetica.chResponse within 1 business dayBriefs in EN · DE · ITOlten/Zürich